Scarlett Amorim | Head of Product Design | Scalable Digital Products

Hey there! I’m Scarlett, nice to meet ya! 😊

Some call me Scar, others Morgana, so feel free to make yourself at home here. I currently live in São Paulo - Brazil, I love to travel, cook, I’m a pet lover, and one of my hobbies is playing video games and board games.

I have 11 years of experience in the Product and Design field, dedicated to raising the bar and fostering team maturity, all while emphasizing empathy, technical expertise, and a human-centered approach.

Passionate about my work, with a hands-on profile, my mission is to bring humanity back to business, as it is possible to center the user and align with the goals of the company. I love to share knowledge, meet new people, and practice the empathy that goes far beyond what only involves the corporate world and to humanize technology.

As a Designer Thinker in everyday life, I help people and organizations navigate their uncertain futures.

I am responsible for the strategy and design of end-to-end digital products. From the initial strategic idea of the business, converging and diverging with managers and c-levels, defending the end-user side.

I’m a data-driven professional who is passionate about data analysis and UX Research. I use my analytical skills in my daily work to build high-quality products. With a keen eye on data and user experience, I am committed to creating impactful solutions that drive project success.

Just me, Scarlett, navigating the fun twists and turns of life and design. 👩🏻‍🎨

Empathy and Technical Expertise

Experience

Product Design Manager

meutudo / BTG Pactual - Fintech

2022 — 2024

Design Manager across Growth, BizDev, and Design Ops (Design System, Research, and Content), leading cross-functional teams to drive product growth and operational excellence.
Focused on developing new products and scaling existing ones through Product-Market Fit and Product-Led Growth (PLG) strategies.

My Deliveries and Results:

✵ Led design across Growth, BizDev, and Design Ops, directly impacting core business metrics and OKRs
✵ Drove a 20% increase in user activation through PLG initiatives and continuous experimentation
✵ Contributed to the launch and validation of new products across 4 strategic verticals: Credit, Insurance, Marketplace, and Investments ✵ Improved user experience and conversion across key product funnels through data-driven design decisions
✵ Built and scaled a Design System, increasing consistency and operational efficiency across teams
✵ Established Design Ops, UX Research, and Content Design practices, enabling faster and more informed decision-making
✵ Led and developed a cross-functional design team, strengthening collaboration between Product, Tech, and Business

Design Manager

Pier - Insurtech

2022

Design Manager across Satisfaction & LTV and Claims tribes

I played a key role in building and scaling the design team, leading the creation of new claim experiences focused on simplicity, speed, and peak moments. I also helped define design principles and initiated the development of the company’s first Design System.

My Deliveries and Results:

✵ Optimized operational efficiency and speed in the claims process, reducing friction and improving end-to-end user experience
✵ Enabled instant mobile claims resolution through data-driven flows and automation, significantly improving customer satisfaction
✵ Redesigned the claims journey with a focus on minimalist design and peak experience moments, increasing user trust and engagement
✵ Contributed to higher LTV and customer retention by improving satisfaction across critical touchpoints
✵ Helped build and scale the design team, strengthening collaboration with Product, Tech, and Operations
✵ Defined foundational design principles and initiated Pier’s first Design System, increasing consistency and scalability

2020 — 2022

Head of Design

Grupo MAG Seguros (WinSocial) - Insurtech Early Stage

At WinSocial (Mag Seguros), I spearheaded the establishment of the entire product design and research department within the company. I led the recruitment of a diverse team of professionals to strengthen our capabilities. Additionally, I played a pivotal role in crafting and implementing OKRs (Objectives and Key Results) and organizing teams into tribes.

Orchestrating different product designers within Algorithms, Underwriting, Phygital, Conversion and Retention squads.

I play the strategic role of aligning the product roadmap with the consumer / market need, through it, creating balanced and elegant product solutions amid restrictions in the technical structure of the product.

Leading creative and engaging experiences that strike a balance between consumer intent and business needs.

Strategist Product Designer

McKinsey & Company

Working with clients in Latin America, I had a holistic view and understanding of the mission, vision and values of a company or product.

In the project I supported the design team, with insights, research of best practices, survey of important data for the project, benchmarks, and review of deliverables. Consistency of UI.

I dealt with clients from different countries, such as: Argentina, Mexico, Chile, Colombia, Spain, and other Spanish speakers.

Responsible of Product & Design

Robbin - Fintech

2023 — 2024

B2B fintech platform enabling brands to launch, operate, and scale embedded financial solutions, from co-branded credit cards to payments and transactional services.

My Deliveries and Results:

Achieved 18x growth in 5 months
Increased TPV by 47%
Secured Series A funding of USD 5.5M
Onboarded 5 new brands within 6 months:
1. Chilli Beans
2. Cantu
3. Juntos Somos Mais (Tigre, Gerdau, and Votorantim)
4. Moura
5. Truss (Grupo Boticário)

I designed and implemented a new onboarding process along with payment functionalities for Boleto, Pix, and DDA, which significantly optimized the integration process and financial transactions. Additionally, I recruited and led the design team, ensuring consistency and quality in the final product.

I also designed the new Robbin website, check it out: Robbin Website

Head of Product Design

Stealth Real-Money Gaming Platform

Current job

Owned the product design strategy for a real-money gaming platform, balancing user experience, monetization, and operational constraints.
Designed core systems such as gameplay loops, progression mechanics, and RTP models, aligning mathematical balancing, player engagement, and revenue performance.

My Deliveries and Results:

Redefined the core gameplay loop to strengthen engagement, retention, and session depth
Designed and implemented a progression system (Battle Pass) as a driver of player motivation and recurring activity
Expanded the product ecosystem with 6 new games, increasing content diversity and scalability
Developed RTP models and variable mathematical structures, balancing player experience, monetization, and operational performance

Together, these initiatives structured a solid foundation for a scalable and high-performing product, connecting gameplay, progression, and monetization into a cohesive system prepared for launch.