Hey there! I’m Scarlett, nice to meet ya! 😊
Some call me Scar, others Morgana, so feel free to make yourself at home here. I currently live in São Paulo - Brazil, I love to travel, cook, I’m a pet lover, and one of my hobbies is playing video games and board games.
I have 10 years of experience in the Product and Design field, dedicated to raising the bar and fostering team maturity, all while emphasizing empathy, technical expertise, and a human-centered approach.
Passionate about my work, with a hands-on profile, my mission is to bring humanity back to business, as it is possible to center the user and align with the goals of the company. I love to share knowledge, meet new people, and practice the empathy that goes far beyond what only involves the corporate world and to humanize technology.
As a Designer Thinker in everyday life, I help people and organizations navigate their uncertain futures.
I am responsible for the strategy and design of end-to-end digital products. From the initial strategic idea of the business, converging and diverging with managers and c-levels, defending the end-user side.
I’m a data-driven professional who is passionate about data analysis and UX Research. I use my analytical skills in my daily work to build high-quality products. With a keen eye on data and user experience, I am committed to creating impactful solutions that drive project success.
Just me, Scarlett, navigating the fun twists and turns of life and design. 👩🏻🎨
Empathy and Technical Expertise
Experience
Product Design Manager
meutudo - Fintech
2022 — 2024
Manager in the tribes: Growth, BizDev & Design Ops (Design System, Research and Writing)
Developing new products to expand our customer portfolio, while rigorously testing Product-Market Fit and Product-Led Growth (PLG) techniques for optimal results.
As a Design Manager of BizDev & Design Ops, my role is to lead and coordinate cross-functional teams to drive design excellence within the company. I'm responsible for various areas, including the development and maintenance of a consistent Design System, managing design operations, conducting UX research, and content design.
My strategic work focuses on identifying and implementing relevant actions that directly impact the company's Objectives and Key Results (OKRs). As the BizDev Tribe Manager, we see "problems" as opportunities, structuring tangible paths in the 4 business verticals of MeuTudo's long-term roadmap: Credit, Insurance, MarketPlace, and Investments.
Design Manager
Pier - Insurtech
2022
Manager in the tribes: Satisfaction & LTV and Claim.
Pier are the first digital insurance company in Brazil. Pier's mission is to provide the best possible experience, always respecting each individual's needs. That's why we offer insurance without waiting periods, bureaucracy, or commitment.
I played a pivotal role in building the team, crafting new experiences for the Claim process with moments of peak experience and minimalist design.
I also collaborated with the team to establish design principles and initiated the development of the company’s first design system.
2020 — 2022
Head of UX
WinSocial (Mongeral Aegon) - Insurtech
At WinSocial, I spearheaded the establishment of the entire product design and research department within the company. I led the recruitment of a diverse team of professionals to strengthen our capabilities. Additionally, I played a pivotal role in crafting and implementing OKRs (Objectives and Key Results) and organizing teams into tribes.
Orchestrating different product designers within Algorithms, Underwriting, Phygital, Conversion and Retention squads.
I play the strategic role of aligning the product roadmap with the consumer / market need, through it, creating balanced and elegant product solutions amid restrictions in the technical structure of the product.
Leading creative and engaging experiences that strike a balance between consumer intent and business needs.
UX Designer Strategist
McKinsey & Company
Working with clients in Latin America, I had a holistic view and understanding of the mission, vision and values of a company or product.
In the project I supported the design team, with insights, research of best practices, survey of important data for the project, benchmarks, and review of deliverables. Consistency of UI.
I dealt with clients from different countries, such as: Argentina, Mexico, Chile, Colombia, Spain, and other Spanish speakers.
2020
Design Services
Infusing Business with Soul: Crafting Experiences that Resonate and Cultivating Team Growth.
User-Centered Design
Empowering organizations to navigate uncertain futures with human-centered design thinking and empathy-driven solutions.
Innovative Product Design
Elevating the user experience and aligning with company goals through innovative and empathetic product design solutions.
Hit me up 😉
If you need anything else, just let me know!