Empathy Empowerment
Empowering businesses with a blend of human insight and the latest technological prowess to create experiences that resonate deeply and drive meaningful progress.
Human-Centered Approach
Is the core of inclusive and empathetic design. It prioritizes user needs and experiences, ensuring solutions reflect their diversity and uniqueness. This method transforms design into a powerful tool for social innovation and human engagement.
Designer Thinker Life
My life as a Design Thinker is a continuous journey of discovery and innovation. Immersed in a world where empathy meets creativity, I tirelessly seek to understand human complexities to create solutions that resonate on a personal level. I dedicate my existence to shaping experiences that not only solve problems but also celebrate the diversity and richness of the human condition.
Experienced Designer
A São Paulo dweller with a zest for travel, culinary arts, pets, and gaming. In the Product and Design landscape, my decade-long journey is marked by nurturing teams, leveraging empathy, and mastering a user-first philosophy. Driven by a passion to infuse business with humanity, I thrive on sharing insights, connecting with others, and crafting technology with a soul. Steering digital product strategies, I blend data analytics and UX research to forge transformative solutions that resonate with users and propel business objectives.
Committed to excellence and actively engaged in my profession.
Work
Responsible of Product & Design
Robbin - Fintech
Robbin builds B2B co-branded credit cards for best-in-class brands
My Deliveries and Results:
Achieved 18x growth in 5 months
Increased TPV by 47%
Secured Series A funding of USD 5.5M
Acquired 5 new brands within 6 months:
Chilli Beans
Cantu
Juntos Somos Mais (Tigre, Gerdau, and Votorantim)
Moura
Truss (Grupo Boticário)
I designed and implemented a new onboarding process along with payment functionalities for Boleto, Pix, and DDA, which significantly optimized the integration process and financial transactions. Additionally, I recruited and led the design team, ensuring consistency and quality in the final product.
I also designed the new Robbin website, check it out: Robbin Website
Product Design Manager
meutudo / BTG Pactual - Fintech
Manager in the tribes: Growth, BizDev & Design Ops (Design System, Research and Writting)
Developing new products to expand our customer portfolio, while rigorously testing Product-Market Fit and Product-Led Growth (PLG) techniques for optimal results.
As a Design Manager of BizDev & Design Ops, my role is to lead and coordinate cross-functional teams to drive design excellence within the company. I'm responsible for various areas, including the development and maintenance of a consistent Design System, managing design operations, conducting UX research, and content design.
My strategic work focuses on identifying and implementing relevant actions that directly impact the company's Objectives and Key Results (OKRs). As the BizDev Tribe Manager, we see "problems" as opportunities, structuring tangible paths in the 4 business verticals of MeuTudo's long-term roadmap: Credit, Insurance, MarketPlace, and Investments.
Head of Product Design
Stealth Real-Money Gaming Platform
Owned the product design strategy for a real-money gaming platform, balancing user experience, monetization, and operational constraints.
Designed core systems such as gameplay loops, progression mechanics, and RTP models, aligning mathematical balancing, player engagement, and revenue performance.