Empathy Empowerment
Empowering businesses with a blend of human insight and the latest technological prowess to create experiences that resonate deeply and drive meaningful progress.
Human-Centered Approach
Is the core of inclusive and empathetic design. It prioritizes user needs and experiences, ensuring solutions reflect their diversity and uniqueness. This method transforms design into a powerful tool for social innovation and human engagement.
Designer Thinker Life
My life as a Design Thinker is a continuous journey of discovery and innovation. Immersed in a world where empathy meets creativity, I tirelessly seek to understand human complexities to create solutions that resonate on a personal level. I dedicate my existence to shaping experiences that not only solve problems but also celebrate the diversity and richness of the human condition.
Experienced Designer
A São Paulo dweller with a zest for travel, culinary arts, pets, and gaming. In the Product and Design landscape, my decade-long journey is marked by nurturing teams, leveraging empathy, and mastering a user-first philosophy. Driven by a passion to infuse business with humanity, I thrive on sharing insights, connecting with others, and crafting technology with a soul. Steering digital product strategies, I blend data analytics and UX research to forge transformative solutions that resonate with users and propel business objectives.
Committed to excellence and actively engaged in my profession.
Work
Responsible of Product & Design
Robbin - Fintech
B2B fintech platform enabling brands to launch, operate, and scale embedded financial solutions, from co-branded credit cards to payments and transactional services.
My Deliveries and Results:
Achieved 18x growth in 5 months
Increased TPV by 47%
Secured Series A funding of USD 5.5M
Onboarded 5 new brands within 6 months:
Chilli Beans
Cantu
Juntos Somos Mais (Tigre, Gerdau, and Votorantim)
Moura
Truss (Grupo Boticário)
I designed and implemented a new onboarding process along with payment functionalities for Boleto, Pix, and DDA, which significantly optimized the integration process and financial transactions. Additionally, I recruited and led the design team, ensuring consistency and quality in the final product.
I also designed the new Robbin website, check it out: Robbin Website
Product Design Manager
meutudo / BTG Pactual - Fintech
Design Manager across Growth, BizDev, and Design Ops (Design System, Research, and Content), leading cross-functional teams to drive product growth and operational excellence.
Focused on developing new products and scaling existing ones through Product-Market Fit and Product-Led Growth (PLG) strategies.
Key Achievements:
✵ Led design across Growth, BizDev, and Design Ops, directly impacting core business metrics and OKRs
✵ Drove a 20% increase in user activation through PLG initiatives and continuous experimentation
✵ Contributed to the launch and validation of new products across 4 strategic verticals: Credit, Insurance, Marketplace, and Investments ✵ Improved user experience and conversion across key product funnels through data-driven design decisions
✵ Built and scaled a Design System, increasing consistency and operational efficiency across teams
✵ Established Design Ops, UX Research, and Content Design practices, enabling faster and more informed decision-making
✵ Led and developed a cross-functional design team, strengthening collaboration between Product, Tech, and Business
Head of Product Design
Stealth Real - Gaming Platform
Owned the product design strategy for a real-money gaming platform, balancing user experience, monetization, and operational constraints.
Designed core systems such as gameplay loops, progression mechanics, and RTP models, aligning mathematical balancing, player engagement, and revenue performance.